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Dow Home and Personal Care To Roll Out Dowsil

HPC brand name change reflects corporate structure.

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By: TOM BRANNA

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Dow Home & Personal Care, a global business unit of the DowDuPont Materials Sciences division, has introduced the Dowsil product name for its heritage Dow Corning silicone-based home and personal care products. The new name emphasizes the legacy silicone expertise spanning many markets, paired with Dow’s R&D capabilities and global reach, according to the company. “As we continue the legacy we have built in home and personal care products, we remain focused on our cust...

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